Welcome, course outline and an introduction to the UK education budget.

Schools, Academies and Multi-Academy Trusts are often large organisations with many different staff roles. Identifying who the budget holders and influencers are and knowing which roles are best to target for a particular company is crucial when it comes to education marketing.

Discover the most important aspects of the marketing collateral you need to help suppliers market themselves to schools.

Discover the importance of adding your client's profile to the National Register of Education Suppliers at Incensu. Learn how to:

• create their account

• upload and update their profile

• download the relevant assets (such as the Incensu Registration Mark) for use in all their education marketing to promote confidence with schools

• share relevant content with Incensu via the Dashboard so this can be shared across Incensu's extensive education networks

• request ratings and reviews from new school clients

• create collaborative purchase offers to incentivise larger purchase e.g. from multi-academy trusts

• access discount codes on regional and national exhibitions or education magazine advertising with Incensu partners

Examine the importance of creating a specific education marketing plan and use some simple, proven techniques to map out a strategy for selling to schools. Explore how far ahead an education marketing plan should be created for best results so you are in a position to offer your clients the right support they need to succeed in the UK education sector.

Learn the top considerations for school suppliers in 2024 so you are ahead of the game when supporting your client with their education marketing.